ROJO EXPECTING RECORD ATTENDANCE TONIGHT
Star-studded culinary event opening new doors for non-profit HIV/AIDS organization
Benjamin Bratt, Peter Bratt of the film “La Mission,” Lupe Ontiveros, and Pauley Perrette of NCIS honoring Mario J. Perez of the LA County Office of AIDS Program and Policy, and Laura Diaz of CBS 2. Top LA restaurants including Rivera, Cicada, Frida’s Mexican Cuisine and La Guelaguetza.
November 17, 2010, from 6:00 PM to 11:00 PM
Cicada Restaurant in Downtown Los Angeles 617 S. Olive Street, L.A. 90014
Los Angeles, CA (November 15, 2010) – Hundreds of culinary enthusiasts, supporters and celebrities are anticipated at the second annual “ROJO: A Celebration of Life, Hope and Community Achievements” on November 17th, 2010 at the historic Cicada Restaurant in Downtown Los Angeles. The event, which will bring together the most impressive names in Los Angeles’ Latin culinary scene and cause-conscious celebrities together on one night, will raise funds for the Highland Park-based non-profit organization The Wall Las Memorias Project in promoting wellness and preventing illness among Latino populations affected by HIV/AIDS.
The Wall Las Memorias Project was launched in 1993, working effortlessly since with the community to launch the nation’s only publicly-funded AIDS Monument in 2004. This groundbreaking accomplishment in the predominantly Latino community of Northeast Los Angeles cemented what has become an ongoing grassroots movement, now similarly reflected in the annual event, ‘ROJO.’
The Wall Las Memorias is proud to honor the achievements of high-profile Latinos, including actor Benjamin Bratt and brother and producer Peter Bratt for creating “La Mission,” a film that reflects the struggles and challenges present in Latino families.
“On behalf of ‘La Mission,’ it is an honor to be presented with this recognition,” says actor Benjamin Bratt. “The Wall Las Memorias Project has proven to be an organization that continues to address the cultural complexities present within our Latino families. Just as with this film, our organization is fearless in challenging the stereotypes and stigmas that so often lead to unhealthy choices.”
Also honored at ‘ROJO’ will be CBS 2 Anchorwoman Laura Diaz and Mario J. Perez, Director of Office of AIDS Programs and Policy for Los Angeles County. As a grassroots effort, The Wall Las Memorias Project is proud to count Diaz, a strong presence in Los Angeles broadcasting, as a long-time and ongoing supporter of our mission. In Perez, the organization is recognizing a strong and influential Latino voice in the greater fight against HIV/AIDS.
‘It’s truly a dream to be able to count on so many influential and caring supporters for ROJO, a milestone for The Wall Las Memorias Project,” says Richard Zaldivar, Executive Director and Founder of the organization. “This not only marks a milestone in our fundraising efforts, but more importantly, signifies the awareness and level of support we have managed to garner in our community.”
ROJO features food tasting stations provided by Los Angeles’ most-recognized Latin restaurants including Rivera, Cicada, La Guelaguetza, Frida’s Mexican Cuisine, Juan’s Restaurante, Pinches Tacos and many others. ROJO is made possible through the support of Time Warner Cable; La Opinion Newspaper, The Gas Company; Wells Fargo; American Apparel; BP; PhRMA and Cicada Restaurant.
General admission tickets are still available at $75. To purchase tickets, go to www.thewalllasmemorias.org or call 323 257 1056.
About The Wall Las Memorias Project:
The Wall Las Memorias Project is dedicated to promoting wellness and preventing illness among Latino populations affected by HIV/AIDS by using the inspiration of The AIDS Monument as a catalyst for social change. Over the years, The Wall Las Memorias Project has created innovating educational and prevention programs. The agency provides a wide arrange of support services and community involvement opportunities for families, churches and individuals at high risk for HIV.
Tapiz Media Group